context

Aug 7, 2019

Powering effective campaigns with better contextuality

In an age where brand safety is paramount, contextual marketing helps brands ensure that their content ends up in the right places.

Jan 27, 2017

Context data will transform your understanding of programmatic

New developments will make the earlier era of programmatic advertising appear crude and simplistic by comparison.

Aug 26, 2016

Context the key to effective engagement: MasterCard VP

Brands need to fully re-engineer their marketing strategies to ensure the driving factor is context ahead of just content, said MasterCard vice president Dominic Koh.