Data scanned from 1,000 brands across Facebook, Twitter, Instagram, YouTube, forums and blogs.
Young people in APAC are leaning on humour and inspirational stories to get them through the pandemic, but are less trusting than their counterparts in other regions that everyone is doing their part.
When South Koreans shop, a subconscious understanding of what it means to be Korean, including expectations to put country ahead of all else, comes into effect—even while shopping online through overseas retailers.
Malaysia has seen economic challenges over the past year but while growth is starting to pick up, consumer sentiment lags. Here's three themes to help brands continue to gain ground.
BANGKOK - Just over a month since the peak of the May political unrest, Thai consumers are saying their lives are already back to normal, or will return to normal within a month; a study by The Nielsen Company revealed.
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