commonwealth bank
News Corp.'s Sunday papers in Australia get augmented-reality app
AUSTRALIA - News Sales Australia, the advertising sales operation for News Corp.'s Australian newspapers, in partnership with Commonwealth Bank, has launched an augmented-reality app that turned yesterday's Sunday Mail, Sunday Herald Sun, Sunday Telegraph and Sunday Times into an interactive experience.
Optus retains M&C Saatchi for creative, chooses Starcom for media
AUSTRALIA - After an extended pitch process, Singtel-owned telecom giant Optus has retained M&C Saatchi for creative duties, extending a relationship that began in 2003, and has selected Starcom to take over its media buying from MPG.
M&C Saatchi wins US$107 million Commonwealth Bank account
SYDNEY - M&C Saatchi has been named lead advertising agency for Australia's Commonwealth Bank, one of the world's 50 biggest financial institutions.
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