One very short ad, one very long one, and one in between take the top three spots as Campaign's editors choose their picks from among this year's crop of Lunar New Year campaigns.
While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.
The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.
The bank's Chinese New Year film, by FCB Malaysia, focuses not on traditional themes of family togetherness but rather on a fishing village's litter problem.
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