Pitching is at its heart a human process, run by people for people, so why not apply the lessons of good dating etiquette to it?
The pitch process makes losers out of the best of us. It just doesn't make good business sense.
Power sits in the hands of those paying the checks.
CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions.
Agencies won’t deliver their best work if they feel like a servant under a master. Mutual respect is fundamental.
A 'fireside' chat at Campaign360 may get heated as David Porter of Unilever, Stephan Loerke of the WFA and Steve King of Publicis Media discuss evolving agency-client partnerships.
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