clients
Brands' integrated briefs on rise but still not enough for agencies
Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.
Huge demand for digital PR skills in China: R3
Consultancy’s latest study shows marketers and clients want much more digital capability from their PR firms than ever before.
W Asia clinches two new fitness clients
Agency picks up new well-being clients to add to growing roster.
Clients take more hands-on approach
It's not easy being an agency, especially when clients are taking on an increasing amount of the work they used to pay agencies to do, writes James Thompson.
How to improve your clients: A step by step guide
As agencies, we spend a lot of time trying to understand our client's buyers. But what about our own, asks Charles Wigley, chairman of BBH Asia Pacific.
OMD China starts internal fund to link budding entrepreneurs with VCs
SHANGHAI - OMD China employees may be getting the title 'serial entrepreneur' on their namecards if their ideas, backed by the new OMD Innovation Fund (创新基金OIF), come to fruition in the marketplace.
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