Nov 8, 2021

It's up to both clients and agencies to elevate the impact we have on each other

Agencies won’t deliver their best work if they feel like a servant under a master. Mutual respect is fundamental.

Feb 19, 2019

Is in-housing symptomatic of deeper brand-agency problems?

A 'fireside' chat at Campaign360 may get heated as David Porter of Unilever, Stephan Loerke of the WFA and Steve King of Publicis Media discuss evolving agency-client partnerships.

Aug 29, 2018

What will the 'client of the future' look like?

Industry experts share how marketers—like their agency partners—will have to adapt in the coming years.

Apr 20, 2017

Brands' integrated briefs on rise but still not enough for agencies

Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.

Jan 24, 2017

Huge demand for digital PR skills in China: R3

Consultancy’s latest study shows marketers and clients want much more digital capability from their PR firms than ever before.

Dec 14, 2016

W Asia clinches two new fitness clients

Agency picks up new well-being clients to add to growing roster.