CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions.
Agencies won’t deliver their best work if they feel like a servant under a master. Mutual respect is fundamental.
A 'fireside' chat at Campaign360 may get heated as David Porter of Unilever, Stephan Loerke of the WFA and Steve King of Publicis Media discuss evolving agency-client partnerships.
Industry experts share how marketers—like their agency partners—will have to adapt in the coming years.
Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.
Consultancy’s latest study shows marketers and clients want much more digital capability from their PR firms than ever before.
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