Imagine how the Mad Men character, whose greatest talent is getting into the minds of his clients, would approach the briefing process.
Five strategies clients and agencies can employ to increase their odds of winning awards—and more importantly, improving their marketplace performance.
There has been a quiet evolution taking place in the marketing procurement landscape. More and more companies are getting onto the 'Procurement 2.0' bandwagon. And the best thing about it is that everyone wins.
Marketers managing a roster of agencies can't afford to have those agencies at each others' throats. Jeff Estok, managing partner of Navigare, shares strategies for ensuring cooperation in service of your goals.
You may not think it's important to be your agency's favourite client, but it is. Jeff Estok, managing partner of Navigare, explains why and offers tips for getting into your agency's good graces.
SINGAPORE - A session meant to address whether technology hinders or helps creativity ended up focusing more on the relationship between agencies and brands when it comes to the proper use of digital tools.
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