client agency relations

Aug 20, 2013

What Don Draper can teach us about briefing

Imagine how the Mad Men character, whose greatest talent is getting into the minds of his clients, would approach the briefing process.

Jul 2, 2013

How to make award entries a better bet than a lottery ticket

Five strategies clients and agencies can employ to increase their odds of winning awards—and more importantly, improving their marketplace performance.

May 6, 2013

Why procurement 2.0 is better business

There has been a quiet evolution taking place in the marketing procurement landscape. More and more companies are getting onto the 'Procurement 2.0' bandwagon. And the best thing about it is that everyone wins.

Mar 28, 2013

Kuh-lab-uh-reyt (or perish): Cooperation among roster agencies is easier said than achieved

Marketers managing a roster of agencies can't afford to have those agencies at each others' throats. Jeff Estok, managing partner of Navigare, shares strategies for ensuring cooperation in service of your goals.

Feb 18, 2013

OPINION: To get more from your agency, become its favourite client

You may not think it's important to be your agency's favourite client, but it is. Jeff Estok, managing partner of Navigare, explains why and offers tips for getting into your agency's good graces.

Sep 18, 2012

Technology means little if it doesn't meet my objectives: Marketers

SINGAPORE - A session meant to address whether technology hinders or helps creativity ended up focusing more on the relationship between agencies and brands when it comes to the proper use of digital tools.