clean creatives

Feb 15, 2024

Working for Big Oil? Take a lesson from Vero's climate conscious creativity

Leaders from Vero and On Purpose, the first Asia-based PR agencies to sign the Clean Creatives pledge, wish more businesses stood by the industry's moral imperative against fossil fuel influence; saying that prioritising integrity over profit is a decision worth celebrating.

Dec 4, 2023

Eighteen PR firms and ad agencies working on COP28 also working with fossil fuel polluters: Clean Creatives

Clean Creatives claims that the UAE could not have hosted COP28 if not for the fossil fuel greenwashing provided by advertising and PR agencies

Oct 26, 2023

Why Asia suffers the most from fossil fuel advertising

Following the reveal of Asia's F-list by Clean Creatives this week, Research director Nayantara Dutta opines why even if creatives and agencies have the best of intentions, they may still end up being complicit with polluters in Asia.

Oct 25, 2023

WPP and IPG lead Asia's F-list with the most fossil fuel contracts

The Asia-focused report by Clean Creatives lists 103 fossil fuel contracts by 72 advertising and PR agencies.

Oct 23, 2023

Why brands should stop working with PR agencies that consult for fossil fuel

Vero's Brian Griffin urges brands to provide PR agencies the motivation they need to drop fossil fuel clients.

Oct 22, 2023

Clean Creatives, agencies urge B Lab to rethink B Corp certifications for agencies with fossil fuel clients

In the wake of Havas’ appointment as Shell’s media agency of record, Clean Creatives and other B Corp-certified agencies are demanding that B Lab strip accreditation from agencies with fossil fuel clients.