china airlines

Mar 11, 2014

MSLGROUP Taiwan becomes United Airlines’ PR agency in Taiwan

TAIPEI - United Airlines (UA) has chosen MSLGroup as its PR retainer agency in Taiwan, with a focus on raising brand awareness for the airline's Taipei to San Francisco direct flight launching on 31 March.

Nov 22, 2012

Eva Air calls creative pitch in Taiwan

TAIPEI - Eva Air (長榮航空) has called a creative agency pitch in Taiwan, with at least three agencies participating in meetings yesterday, including JWT and United Advertising.

Aug 18, 2011

Leo Burnett Taiwan lands China Airlines’ creative account

TAIPEI - Leo Burnett Taiwan has won the China Airlines (CAL), creative account, ending a decade-long relationship between the leading Tawain airline and incumbent agency David Advertising.