"CMOs will be a control tower between marketing, IT, innovation, finance, supply chain."
Campaign US gathered some North American perspectives on whether or not CMO is a legacy position that needs shaking up.
Coca-Cola's recent move to replace its chief marketing officer with a chief growth officer is a sign of a dangerous trend, Phil Rumbol writes.
TAIPEI - Appier, a Taiwan-based ad-tech startup positioning itself as an 'artificial intelligence' (AI) company, is furthering its expansion by hiring Caroline Hsu (许佳龄) from Google as chief marketing officer while also closing US$23 million in Series B funding.
SHANGHAI - In September, Richard Lee, PepsiCo's Greater China chief marketing officer, took on an additional role as CMO for Master Kong Beverages. In his trademark confident manner, Lee speaks out about the potential conflict of handling two of the largest beverage brands in China.
SHANGHAI - Jeff Ma, former chief marketing officer of TBWA Greater China, has joined Tsingtao Beer as the deputy GM of brand management.
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