changyou
Sep 14, 2015
Spikes 2015 Greater China winner: Changyou
SPIKES ASIA - Saatchi & Saatchi has won a Grand Prix and two golds in the film category for its ‘playing cannot be bad’ campaign for Changyou, a Chinese online game developer. We think the judges like how it contrasts how unhappy gamers are in the real world and how carefree they become when playing online. Or maybe they are all secretly like that in person, because advertising is all but a game.
May 7, 2015
Game developer Changyou strikes out at critics with humour
CHINA - China-based online game developer Changyou is promoting three new titles with a campaign that turns the tables on those who blame online games for making the people who play them antisocial.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)