catcha digital
CASE STUDY: How Unilever made inroads into the male grooming space in Malaysia
The Malaysian male grooming segment has been growing by 20 per cent year-on-year, but Unilever’s efforts to ride on this trend with its brands—including Axe, Vaseline, Rexona and Clear—had not been effective. When its tried-and-tested communications approach failed, Unilever, together with Microsoft and Catcha Digital, launched a branded content site exclusively for men.
Microsoft expands Skype ad inventory to Southeast Asia
KUALA LUMPUR - Voice over Internet Protocol service Skype has launched its advertising inventory in Singapore, Malaysia and Indonesia, to provide brands with access to social audiences across Southeast Asia.
Catcha Digital appoints Jeremy Neyman in Malaysia
KUALA LUMPUR - Catcha Digital has appointed Jeremy Neyman as its head of sales and operations to further drive the company’s growth and revenue strategy.
Damon Rielly tapped to lead Catcha Digital’s Malaysian office
KUALA LUMPUR – Catcha Digital has brought in Damon Rielly to head its Malaysian office as general manager.
MSN Malaysia, MAS Traveller partner for MSN Travel launch
KUALA LUMPUR - MSN Malaysia and MAS traveller has entered into a partnership to launch travel section MSN Travel in addition to a revamped website for Mastraveller.com.
Tsurumaru and Khan take up top roles at Catcha Media in Malaysia
KUALA LUMPUR - COO Alex Khan and CEO Ken Tsurumaru (pictured) will be working together to drive Catcha Media to become Asia’s largest new media group.
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