Jun 30, 2017

Smoothing the journey

Shyam Balasubramanian, regional marketing director at Castrol, explains how the brand is driving to do more than demonstrate technical leadership.

Dec 16, 2013

Castrol stirs up conversation with bikers via digital campaign

SINGAPORE – Castrol has chosen an emotional appeal in its first marketing campaign for its Power 1 motor oil.

May 10, 2012

CASE STUDY: Castrol seduces two-wheel junkies with online campaign

When relaunching its motorcycle lubricant Castrol Power 1, Catrol worked with Mindshare to leverage Google and YouTube AdWords to engage motorheads.

Oct 18, 2011

New Castrol TVC pits motorbike versus cheetah

SINGAPORE - Castrol has launched the latest global campaign for Castrol Power 1, entitled the ‘Power in your hand’ campaign, through Ogilvy & Mather.

Apr 8, 2011

UPDATE: Cricket conversations far-reaching, but sponsor uplift low : OMG

SINGAPORE – A new piece of research by Antenna, Omnicom Media Group’s (OMG) community conversation tracking and analysis tool, indicates the potential of cricket as a wide-reaching global platform for sponsors and advertisers.

Jan 7, 2010

Castrol | Ronaldo | Global

As one of the official sponsors of the 2010 FIFA World Cup in South Africa, Castrol has launched a global campaign developed by Ogilvy & Mather Singapore that features football megastar Cristiano Ronaldo.