Shyam Balasubramanian, regional marketing director at Castrol, explains how the brand is driving to do more than demonstrate technical leadership.
SINGAPORE – Castrol has chosen an emotional appeal in its first marketing campaign for its Power 1 motor oil.
When relaunching its motorcycle lubricant Castrol Power 1, Catrol worked with Mindshare to leverage Google and YouTube AdWords to engage motorheads.
SINGAPORE - Castrol has launched the latest global campaign for Castrol Power 1, entitled the ‘Power in your hand’ campaign, through Ogilvy & Mather.
SINGAPORE – A new piece of research by Antenna, Omnicom Media Group’s (OMG) community conversation tracking and analysis tool, indicates the potential of cricket as a wide-reaching global platform for sponsors and advertisers.
As one of the official sponsors of the 2010 FIFA World Cup in South Africa, Castrol has launched a global campaign developed by Ogilvy & Mather Singapore that features football megastar Cristiano Ronaldo.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins