campaign ai

May 16, 2022

Global forecast: Automobile marketing and the rise of electric vehicles

EXCLUSIVE RESEARCH: As more governments around the world set targets to phase out petrol and diesel cars, automotive manufacturers have been forced to accelerate the move towards electric vehicles. Campaign explores how the auto industry is retooling its marketing to keep pace.

May 6, 2022

Global forecast: Telco marketing and the rollout of 5G

EXCLUSIVE RESEARCH: Telco companies across the region have been heavily investing in 5G. Campaign explores the repercussions on agency billings and broader marketing.

Apr 19, 2022

Global new-biz round-up: Account pitches on the rise in February

WPP maintains lead in new-business wins in February 2022.

Mar 25, 2022

Dyson pitch sees tech and home electronics billings soar

GLOBAL NEW-BIZ CLIENT SPOTLIGHT: Personal care brands dominate new-business spend in FMCG sector.

Mar 18, 2022

Global new-biz round-up: Two fast food giants contribute to quarter of billings

Publicis Groupe and Interpublic pick up accounts worth $800 million collectively.

Feb 22, 2022

Global new-biz round-up 2021: Americas and APAC fight for top spot

FMCG most active sector both in Europe and Asia-Pacific.