byron sharp

Oct 13, 2020

Media skills are undervalued and Byron Sharp is mistaken

Sharp's comments on digital media being easy to navigate do not match reality.

Oct 7, 2020

David Jones: Byron Sharp's comments 'belong to another century'

The You & Mr Jones founder criticised comments Sharp made in a Campaign interview to celebrate 10-year anniversary of How Brands Grow. And Sharp hit back.

Sep 30, 2020

Is Byron Sharp right to say the best response to Covid-19 was to stop advertising?

Sharp made the comments in an interview with Campaign.

Sep 27, 2020

Byron Sharp on why the best response to Covid-19 was to stop advertising

He said that it is 'embarrassing arrogance' that marketers would think people were interested in what they had to say about the virus.

Jan 23, 2018

Why 'heavy' buyers matter more than Byron Sharp says

A study from Dunnhumby challenges received wisdom that marketers should target only light users, as the report's authors explain.

Oct 4, 2017

Big brands aren't dying and young people don't hate them: Research

An evidence-based report from the Ehrenberg-Bass Institute punctures received wisdom and should be required reading.