Media skills are undervalued and Byron Sharp is mistaken
Sharp's comments on digital media being easy to navigate do not match reality.
David Jones: Byron Sharp's comments 'belong to another century'
The You & Mr Jones founder criticised comments Sharp made in a Campaign interview to celebrate 10-year anniversary of How Brands Grow. And Sharp hit back.
Is Byron Sharp right to say the best response to Covid-19 was to stop advertising?
Sharp made the comments in an interview with Campaign.
Byron Sharp on why the best response to Covid-19 was to stop advertising
He said that it is 'embarrassing arrogance' that marketers would think people were interested in what they had to say about the virus.
Why 'heavy' buyers matter more than Byron Sharp says
A study from Dunnhumby challenges received wisdom that marketers should target only light users, as the report's authors explain.
Big brands aren't dying and young people don't hate them: Research
An evidence-based report from the Ehrenberg-Bass Institute punctures received wisdom and should be required reading.
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