Sharp's comments on digital media being easy to navigate do not match reality.
The You & Mr Jones founder criticised comments Sharp made in a Campaign interview to celebrate 10-year anniversary of How Brands Grow. And Sharp hit back.
Sharp made the comments in an interview with Campaign.
He said that it is 'embarrassing arrogance' that marketers would think people were interested in what they had to say about the virus.
A study from Dunnhumby challenges received wisdom that marketers should target only light users, as the report's authors explain.
An evidence-based report from the Ehrenberg-Bass Institute punctures received wisdom and should be required reading.
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