budget airline
HK Express’ rebranding aims to build a strong budget airline identity
HONG KONG - Charles Johnson, GM in charge of marketing and PR for HK Express, reports feeling like a proud parent as the brand launches a campaign aimed at creating a strong brand image for the low-cost carrier (LCC). And like any parent, he knows his work is only beginning.
HK Express devises hands-on challenge for free air tickets
HONG KONG – Budget airline HK Express is inviting people to hold their hand on an ad in a bus shelter for hours at a time in order to win free flights to Asian destinations.
MediaCom Hong Kong promotes Danny Chung to business director, succeeding Eva Lam
HONG KONG - MediaCom has promoted associate director Danny Chung to succeed business director Eva Lam, who resigned last week for personal reasons after working in the company since 2006.
Singapore Airlines to establish new budget airline
SINGAPORE - Singapore Airlines (SIA) has announced its intention to establish a new no-frills, low-fare airline operating widebody aircraft on medium and long-haul routes.
Jetstar signs as official airline partner for WTA tennis across APAC
SINGAPORE/SYDNEY – Budget airline Jetstar has signed a ‘six-figure’ deal to sponsor Women’s Tennis Association (WTA) tournaments across Asia-Pacific. This will see Jetstar become the WTA’s first-ever official airline partner for international tennis events across the entire region.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)