HONG KONG - Charles Johnson, GM in charge of marketing and PR for HK Express, reports feeling like a proud parent as the brand launches a campaign aimed at creating a strong brand image for the low-cost carrier (LCC). And like any parent, he knows his work is only beginning.
HONG KONG – Budget airline HK Express is inviting people to hold their hand on an ad in a bus shelter for hours at a time in order to win free flights to Asian destinations.
HONG KONG - MediaCom has promoted associate director Danny Chung to succeed business director Eva Lam, who resigned last week for personal reasons after working in the company since 2006.
SINGAPORE - Singapore Airlines (SIA) has announced its intention to establish a new no-frills, low-fare airline operating widebody aircraft on medium and long-haul routes.
SINGAPORE/SYDNEY – Budget airline Jetstar has signed a ‘six-figure’ deal to sponsor Women’s Tennis Association (WTA) tournaments across Asia-Pacific. This will see Jetstar become the WTA’s first-ever official airline partner for international tennis events across the entire region.
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