brandindex
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October advertiser of the month: 7-Eleven
Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.
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September APAC advertiser of the month: Apple
Apple's marketing might for the new iPhone launch registered a substantial ad awareness spike in Singapore, edging out Huawei and Samsung's gain, according to a YouGov survey.
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June APAC advertiser of the month: Lazada
Lazada dominates ad awareness in Singapore with an impressive surge, backed by a creative multi-channel campaign and blockbuster 6.6 sales event.
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May APAC advertiser of the month: AEON
Retail chain Aeon leads the ad game with a six-point surge in May’s brand awareness. Meanwhile, Super Super and Visa also saw substantial ad awareness gains during that time.
April APAC advertiser of the month: Brand's Thailand
The Thai health supplements brand soared in ad awareness index with Songkran-themed products and a road safety campaign.
January APAC advertiser of the month: Pocky
Pocky's promotional brand blitz with a limited-edition Prosperity Gift Box recorded a leap in advertising awareness in Singapore.
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