brand promise

Jul 1, 2020

Dole seeks partners to help deliver new brand promises on health, sustainability

In an interview with Campaign, global CMO Rupen Desai unveils major brand pledges and reveals it will be seeking new agency partners in APAC and Europe to help spread the message.

Feb 17, 2014

Make light of brand promises at your peril

LG's 'Life's good' brand promise may not be as well known as Google's famous 'Don't be evil' motto, but the consumer-electronics brand still shouldn't abuse it as it has done in an OOH campaign in Indonesia.