The Sebamed campaign claimed Hindustan Unilever's soaps harmed sensitive skin, which an HUL spokesperson argues was 'irresponsible' and 'misleading'.
Konark Gaur talks about its escalated spat with Hindustan Unilever over rival soap pH levels and its own marketing plans ahead.
Court ruling follows suit filed by Hindustan Unilever which argued Sebamed campaign 'misled' consumers over quality of its products.
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