The remit includes brands such as Frontline and NexGard.
SINGAPORE - John Pugh, global director of digital for Boehringer Ingelheim GmbH, will be delivering the keynote address at Campaign Spotlight Health APAC on 1 March at the Goodwood Park Hotel in Singapore. Pugh will be discussing how pharma companies can use social media to reach the world through a case study on Boehringer’s latest campaigns, including its greatly applauded Facebook page.
MANILA - Pharmaceutical company Boehringer Ingelheim has appointed Campaigns & Grey Philippines to handle the creative for its laxative brand, Dulcolax.
To differentiate its brand of cough medicine in a saturated, nondescript market, Boehringer Ingelheim, a German pharmaceutical company, pared down its messaging to focus on the product's core benefits.
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