bo sun

Jul 27, 2023

The CMO's MO: Through the clouds and into silver linings with Bo Sun

CMOs who can't adapt and be flexible will be left behind, and other insights on navigating the post-pandemic travel landscape with Trip.com's marketing leader Bo Sun.

May 16, 2023

Asia-Pacific Power List 2023: Bo Sun, Trip.com

Bo Sun has been agile in keeping a direct, two-way conversation with the consumers, besides building capabilities to help the industry.

Jun 17, 2021

Asia-Pacific Power List 2021: Bo Sun, Trip.com

As the Chinese domestic travel industry recovers, this marketer’s work balances domestic gains with global vision and new avenues for business.

Jun 29, 2020

Asia-Pacific Power List 2020: Bo Sun, Trip.com

As the online travel industry restructures to meet the 'new normal' under COVID-19, Sun's work extends well beyond marketing to find entirely new solutions.