SINGAPORE - Small and medium sized businesses (SMEs) are using inbound marketing to challenge the marketing budgets of bigger competitors.
Deric Wong, managing partner of strategy at Omnicom Media Group Hong Kong, distills the winning components of a media medal into digestible pointers.
Ian Perkins, ECD of Name and Name in Taiwan, gave examples of what work that breaks category rules really means.
Georg Warga, creative director/filmmaker/founder of Goodstein in China, explains how insights, no matter how strange, can work to your advantage.
Kitty Lun, chairman and chief executive officer of Lowe China, reveals why she was initially revolted by the Film Grand Prix winner.
Tim Doherty, chief creative officer of Isobar China, now warmed up from many hours in a freezing judging room, tries to explain why the juries in general were cold toward work from China.
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