Trust has to be something that's tied to the mission and the vision of the company, not siloed into one department.
A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.
INSPIRATION STATION: Up-and-coming artists visualise Singapore through the fondest memories of local dwellers, as part of a crowdsourced art exhibit by BBC StoryWorks.
At a time of physical distancing and endless paranoia, BBC StoryWorks somewhat belatedly tells us that there's someone out there.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins