barcelona principles
OPINION: Does Asia lag in measuring communications effectiveness?
John Croll, chief executive officer of Sentia Media and chair of the Asia-Pacific chapter of AMEC (the International Association for Measurement and Evaluation of Communication), urges the region to look beyond reliance on AVEs (advertising value equivalents).
Measuring communication: Your opinion wanted
HONG KONG - The first Pacific Summit on Measurement takes place in Hong Kong from 29 February, and even those not attending have the chance to present their views. Organisers are urging marketing professionals throughout the region to participate in a pre-summit survey on PR, research, measurement, and analytics.
Measuring communication: Your opinion wanted
HONG KONG - The first Pacific Summit on Measurement takes place in Hong Kong from 29 February, and even those not attending have the chance to present their views. Organisers are urging marketing professionals throughout the region to participate in a pre-summit survey on PR, research, measurement, and analytics.
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