John Croll

OPINION: Does Asia lag in measuring communications effectiveness?
Feb 23, 2012
John Croll

OPINION: Does Asia lag in measuring communications ...

John Croll, chief executive officer of Sentia Media and chair of the Asia-Pacific chapter of AMEC (the International Association for Measurement and Evaluation of Communication), urges the region to look beyond reliance on AVEs (advertising value equivalents).

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AKQA brings in Nobuhiro Arai as its new Tokyo ECD

1 AKQA brings in Nobuhiro Arai as its new Tokyo ECD

Dyson China ends partnership with Mindshare, hands media duties to Publicis

2 Dyson China ends partnership with Mindshare, hands media duties to Publicis

Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

3 Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

Deloitte's Dorothy Peng on why she left adland for consultancy work

4 Deloitte's Dorothy Peng on why she left adland for consultancy work

Fujitsu’s new campaign is a deliciously stark reminder of our carbon footprint

5 Fujitsu’s new campaign is a deliciously stark reminder of our carbon footprint

Pepsi unveils new logo and identity; colours 120 markets in electric blue

6 Pepsi unveils new logo and identity; colours 120 markets in electric blue

‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

7 ‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

2024 Event Marketing Awards winners revealed

8 2024 Event Marketing Awards winners revealed

Move and win roundup: Week of April 8, 2024

9 Move and win roundup: Week of April 8, 2024

Durex launches energy drink in Malaysia

10 Durex launches energy drink in Malaysia