Jul 27, 2021

Millennials are optimistic about brand values and activism. Gen Z is not

A study by MullenLowe shows Gen Z expresses ambivalence towards brands.

Oct 15, 2012

DATA POINTS: How Asian consumers approach investments

Selected infographics from the Finance Report in Campaign Asia-Pacific's October issue, showing consumer attitudes toward investments and financial-services brands in the Asia-Pacific region. Data courtesy of Nielsen and Fox OneStop Media. Please see the related article, "Brands fail to connect with Asian consumers" (link at right).