Sep 7, 2021

Why gen-Z symbols are different in China

In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now.

Sep 9, 2015

Stop using Western ideas to market to Asians: BBDO

SPIKES ASIA - What Asians regard as 'aspirational' is unique and rooted in the region's culture, proposed BBDO's Beijing CCO Arthur Tsang and Greater China CSO Hans Lopez-Vito on the first day of the Spikes Asia Festival of Creativity.

Dec 21, 2012

Nescafé moves beyond typical hard-sell TVCs with micro-movie campaign

SHANGHAI - Nescafé is using stories of real people who have taken the road less travelled to reach out to consumers in China with its 'Live out your boldness' campaign.