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Stereotypical ads missing out on India’s diverse consumer base: New report
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
How green is India's adland valley?
In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?
Step beyond tokenism when advertising for people with disabilities and the LGBTQ+ community: Experts
A panel at the Advertising Standards Council of India's D&I Edge summit shared how brands should focus on authenticity and explore the role of advertising in driving social change.
ASCI introduces guidelines for charitable causes advertisements
The new guidelines from ASCI require ads to be honest and truthful and not cause grave or widespread harm or offence
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India's ad watchdog suspends deodorant ads for promoting rape culture
The ads potentially violate the Advertising Standards Council of India's chapter II, which states that advertisements should contain nothing indecent, vulgar, especially in the depiction of women.
India sets crypto and NFT advertising guidelines
The Advertising Standards Council of India (ASCI) aims to rule out the use of minors in these ads or the use of the word 'currency' among new guidelines applicable from April 1st, 2022.
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