asci

Jun 5, 2022

India's ad watchdog suspends deodorant ads for promoting rape culture

The ads potentially violate the Advertising Standards Council of India's chapter II, which states that advertisements should contain nothing indecent, vulgar, especially in the depiction of women.

Feb 23, 2022

India sets crypto and NFT advertising guidelines

The Advertising Standards Council of India (ASCI) aims to rule out the use of minors in these ads or the use of the word 'currency' among new guidelines applicable from April 1st, 2022.

Jan 14, 2022

Top six most complained about advertising themes in India: ASCI report

India's advertising standards organisation has pulled out six common themes in ads that have garnered the most consumer complaints over the past three years.

Nov 29, 2021

Indian advertising still stuck in stereotypes: report

A panel hosted by the Advertising Standards Council of India saw experts discuss the findings of a new GenderNext report, which finds that the industry needs more introspection about representation of gender roles.

Aug 11, 2021

India's advertising self-regulator unveils new brand identity, three focus areas

The Advertising Standards Council of India wants to be portrayed to be more future-facing and inclusive.

Jul 14, 2021

India's ASCI influencer marketing guidelines: The industry responds

Almost a month after the guidelines’ official implementation, Campaign India finds out how they’ve been received by the marketing ecosystem so far