Travis Johnson was named global CEO of mobile for IPG Mediabrands in 2015.
Agoda, Lazada, and Singapore Airlines also rank highly in MDEX report from Ansible and YouGov.
mTraction TV Sync, a collaboration between Ansible Indonesia and Affle, can synchronise digital content with a brand's own—or a competitor's—TV ads.
Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.
The launch marks the mobile marketing agency's fifth office in the APAC region.
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