Nayyar was previously CEO of Havas Media Group for India and Southeast Asia. Zee5 also hired former execs of InMobi and DAZN.
Nayyar will leave in May after 13 years with the group.
Anita Nayyar takes the position in addition to her India duties.
Do brands diversifying into watches and jewellery risk diluting their image?
Nayyar moves back as CEO, India and South Asia, Havas Media; she had left Havas Media in April this year to join BCCL
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