alcohol brands
Jun 30, 2010
CASE STUDY: Johnnie Walker inspires progress in young Chinese men
Johnnie Walker wanted to make the global brand promise real and relevant to young Chinese men.
Jun 29, 2010
Spirits: Working with diversity across Asia's alcohol brands
Varying levels of maturity and regulation require acute sensitivity from alcohol brands, and experiential work outlining the finer points of drinking is a growing trend.
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