HONG KONG - Kowloon Dairy has ended its business relationship with Leo Burnett and passed creative duties to local independent agency Alchemy.
HONG KONG - Alchemy Asia has criticised TBWA for being 'misleading' regarding the respective roles of the two agencies in the development of AIA's new brand positioning as 'The Real Life Company'.
HONG KONG - Online insurance company DirectAsia.com reckons it has shaken up the industry's safe and stagnant advertising models with the adoption of Robin Hood as its cartoon spokesperson.
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