Aug 1, 2013

Leo Burnett Hong Kong loses decade-long client Kowloon Dairy to Alchemy

HONG KONG - Kowloon Dairy has ended its business relationship with Leo Burnett and passed creative duties to local independent agency Alchemy.

Jul 17, 2013

Alchemy seeks credit for AIA's new brand positioning

HONG KONG - Alchemy Asia has criticised TBWA for being 'misleading' regarding the respective roles of the two agencies in the development of AIA's new brand positioning as 'The Real Life Company'.

Jun 7, 2013

DirectAsia aims to banish boring insurance advertising with help of Robin Hood

HONG KONG - Online insurance company reckons it has shaken up the industry's safe and stagnant advertising models with the adoption of Robin Hood as its cartoon spokesperson.