advertising week asia

May 31, 2019

Japan’s boards still fail to appreciate brands

Advertising Week: The government is trying to encourage companies to take brand value more seriously.

May 30, 2019

Don't overlook the Paralympics, and other sporting advice from Advertising Week Asia

Advertising Week: Sports-related sessions at this year's event in Tokyo encouraged brands to be open-minded, adaptable, and realistic about the costs involved in effective sponsorship activation.

May 21, 2018

Missed Advertising Week Asia in Tokyo? We've got you covered.

The "role" of a soft drink, the perils of "kissing ass" in creative and the portrayal of Japanese as the "bored-looking people at a party" were among the more interesting takeaways.

Jun 9, 2017

Jean-Marie Dru offers a reality check

The TBWA supremo shared some frank views with Campaign on the future of his industry at Advertising Week Asia in Tokyo.

Jun 3, 2016

Photos: Advertising Week Asia 2016

Advertising Week Asia made its debut in Tokyo on 30 May, opening with a gala at the historic Zojoji temple in the city's Daimon district, close to Tokyo Tower. (Photos: Advertising Week)

Jun 3, 2016

Ideas we liked at Advertising Week Asia (Part Two)

The case against homogeneity; how traditional companies can catch up; why Japan needs to rethink marketing.