New tool combines historical audience targeting data with technology that can identify residential IP addresses at scale and connect them to residents' devices within.
As consumers have shifted to mobile environments, we should have called time on the cookie some time ago.
Twitter's recently announced keyword ad targeting has enormous potential for delivering messages based on the content of user tweets, but will require careful implementation to avoid being viewed as overly intrusive.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins