ad targeting

Apr 17, 2020

Blis launches ad-targeting tool to reach stay-at-home households at scale

New tool combines historical audience targeting data with technology that can identify residential IP addresses at scale and connect them to residents' devices within.

Oct 25, 2019

Good riddance to cookies, it's all about apps now

As consumers have shifted to mobile environments, we should have called time on the cookie some time ago.

May 8, 2013

Keyword targeting: Twitter's new high-performance marketing engine

Twitter's recently announced keyword ad targeting has enormous potential for delivering messages based on the content of user tweets, but will require careful implementation to avoid being viewed as overly intrusive.