ad net zero

Jun 13, 2023

Measurement is key to decarbonise ad production and reduce media emissions

Ahead of Cannes Lions 2023, leaders from AdGreen, WFA and IAB Tech Lab talk about some immediate wins that can accelerate progress.

Jan 16, 2023

Everyone must support advertising’s drive to Net Zero in 2023

There are five things that should be on every company's sustainability to-do list for this year, the chair of Ad Net Zero says.

Nov 8, 2022

Ad Net Zero Summit can show adland means business about tackling climate crisis

It's not just 'sustainability leads' who should be involved. The whole of the ad industry must do more, the chair of Ad Net Zero says, ahead of its annual summit which takes place at the same time as COP27.

Jun 22, 2022

Major global companies, ad associations sign up to adopt Ad Net Zero internationally

The ad industry’s climate change initiative is set to roll out across the U.S. and Europe — while it remains “in conversations” in Asia.

Feb 25, 2021

WPP, Publicis and Unilever back industry-wide plan to get to zero carbon by 2030

In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.