ad net zero
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Ad Net Zero updates sustainability guidelines to drive media decarbonisation
Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.
Recently launched Google Ads tool to help advertisers monitor carbon emissions
The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.
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How adland can reduce emissions from streaming ads
As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
Can marketing reconcile its growth and sustainability goals?
Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.
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Measurement is key to decarbonise ad production and reduce media emissions
Ahead of Cannes Lions 2023, leaders from AdGreen, WFA and IAB Tech Lab talk about some immediate wins that can accelerate progress.
Everyone must support advertising’s drive to Net Zero in 2023
There are five things that should be on every company's sustainability to-do list for this year, the chair of Ad Net Zero says.
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