ad contrarian

Jul 6, 2020

Facebook boycott: Principles or politics?

THE AD CONTRARIAN: If the current incipient rejection of Facebook is going to have legs it has to be based on principles, not politics.

Jun 8, 2020

Carnival of hypocrisy: Brands, BLM and taxes

THE AD CONTRARIAN: If brands really believe that Black Lives Matter, they must stop hiding their taxable profits in offshore tax havens.

May 27, 2020

Trash media and trash tech

The Ad Contrarian describes the stink created by the combination of trash websites and adtech that's incapable of distinguishing between those sites and the good kind.

May 12, 2020

Our invincible ignorance: Report on adtech waste will lead to nothing

THE AD CONTRARIAN: A report on the "absurd wastefulness of the hideous adtech ecosystem" will change nothing because the industry is "far too invested" to do anything about "the black hole of adtech".

Mar 31, 2020

Branding and grandstanding

THE AD CONTRARIAN: Brand babblers seem to think that every business problem is a branding problem.

Mar 12, 2020

The Ad Contrarian: Looking for problems

One of the biggest dangers successful brands face is falling into the hands of dumbass marketers. An analogy to the game of baseball helps explain why.