ad contrarian

Nov 8, 2021

Question everything, including this

THE AD CONTRARIAN: Assumptions must always be challenged if we are to have confidence that we actually know anything, but an evidence-based approach is all too rare in marketing.

Oct 18, 2021

Enough with the brand babble about meaning and purpose

THE AD CONTRARIAN: People are mostly too busy, too lazy, or too indifferent to give two-fifths of a flying shit about "brand meaning”. And recent positive press for purpose-based advertising is woefully off-base.

Sep 20, 2021

Wall Street Journal eviscerates Facebook

The words of the company's own executives reveal an organisation that is rotten to the core, writes The Ad Contrarian.

May 5, 2021

ANA's 'Rip van Winkle' moment

The US-based Association of National Advertisers awoke from a decade-long coma and decided to find out how its members have been getting screwed out of billions of dollars by the programmatic ad ecosystem. Too little, too late, according to The Ad Contrarian.

Mar 23, 2021

The road to reality: A treatise about marketing delusions

THE AD CONTRARIAN: We spend 100% of our marketing energy and dollars on the largely ineffectual exercise of trying to control consumer behaviour, and 0% of our resources trying to cope with the realities of consumer behaviour.

Mar 16, 2021

Creativity, bananas, and mouldy Whoppers

THE AD CONTRARIAN: Being creative in advertising is essential. But it's also undeniably a dangerous game, especially when the creativity veers too far from the realities of why people buy things.