Ahead of Campaign360, Patilinet calls for a more measured approach to AI, warning that marketing’s edge will come from decision-making, not just faster execution.
TODAY'S EDITION
February 26, 2026
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Publicis creates Japan and South Korea sub-region
Exclusive: Gareth Mulryan expands his remit to lead the new JSK unit.
Estee Lauder appoints WPP Media as global media AOR
The account is valued at approximately $680 million.
Singapore government calls pitches across social and creative
The Land Transport Authority and Singapore Tourism Board are among public-sector bodies issuing mandates across branding, content and engagement.
Telstra turns up the volume on e-waste
A synthesiser built from repurposed electronics anchors the telco's sustainability push.
Talent moves and business wins: This week in APAC
From senior industry appointments to major business wins, here’s what changed this week.
Why brands are testing Lemon8 even as TikTok dominates budgets
ByteDance’s lifestyle platform is a lower-funnel discovery playground, where saves, search behaviour and nano-creators matter more than follower counts.
Shein's elusive founder makes first public appearance amid Hong Kong IPO push
Xu Yangtian said support from the Communist Party and Guangdong provincial authorities was critical to Shein’s growth.
How a mistreated monkey led to a marketing opportunity for IKEA
When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.
The Knowledge
Lessons from the Land of Smiles: why humour drives Thai ads and how brands can benefit
In Thailand, humour isn’t just a way to entertain, it’s the cultural heartbeat that shapes how brands communicate and engage.
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Confessions of a CMO: How the modern CMO is using survival intelligence to overcome C-suite challenges
The CMO role is not just adapting to change — it is leading it. New research from Worldwide Partners finds today’s top marketing leaders are embracing ambiguity and redefining themselves as strategic disruptors, narrative builders and internal culture shapers. Explore the five new CMO archetypes reshaping the C-suite in Confessions of a CMO.
OPINIONS
Stop selling 'outcomes' and start selling capital allocation
Outcomes aren’t the answer if they risk slipping into “PR with spreadsheets” territory, says Ian Whittaker. With MNC attention tilting West, APAC marketers must link investment to earnings confidence and cashflow strength.
Google has just provided 400 billion reasons why the search apocalypse is cancelled
NP Digital ANZ’s managing director says search isn’t dead; it’s become more human. And Google’s Q4 earnings provide the receipts.
Why the Super Bowl’s best ads don’t feel like ads anymore
The Big Game is no longer the idea — it’s the amplifier.
The LLM ad wars have begun and Google isn’t blinking
ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.
Woolley Marketing: Why ‘value’ is the new cost-cutting strategy
After one too many 'pivot to value' conference speeches, Darren Woolley gets honest about what really happens once the doors close.
Gotta catch ’em all: what 30 years of Pokémon teaches brands about building fandom at scale
When you think about the brands you truly love, that fondness is often based on shared memories with others.
How a little cultural wit helped Canva land in Japan
UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia.
Why bringing APAC’s creative industry together matters more than ever
Spikes Asia director Melanie Speet shares insights on Spikes Asia Week 2026, looking ahead to the industry's future, championing emerging talent, and celebrating creative excellence.