Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.
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05/26/2026
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China’s AI super apps redefine e-commerce— and expose how far the rest of the world lags
The closed‑loop, low‑friction AI-powered Chinese super apps are a test bed for agentic commerce, whilst the rest of the world remains tied to a more fragmented open‑web model.
UOB tells a familiar homecoming story in latest campaign
The bank's homecoming film is a polished if familiar reminder that the road to growth often asks people to leave the comfort of home behind.
Jollibee is designing humanity into its operations in an AI age
David Beal, global CMO of Jollibee Group told Campaign360 that operationally excellent brands that remain emotionally invisible are in a danger zone.
New moves and wins to start the week
Maker Lab, DDB Singapore, Dentsu Webchutney, Southern Cross Media Austereo and MC&V kick-off this week's roundup of exits, appointments and business wins.
Asia Pacific's Top 50 Brands 2026
After surveying more than 2 million consumers across Asia Pacific, YouGov and Campaign crown Shopee and YouTube as the top brands, joined by 48 others leading the region’s market.
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Accenture Song, Agency Performance Review 2026
From solar-smart agriculture in Japan to frontrunner status in agentic AI, Accenture Song's work proves the agency has outgrown traditional marketing boundaries while delivering double-digit growth in key markets.
Campaign’s Over Fifty List 2026: Ben Goodale, Quantum Jump
A guru in the art of customer loyalty, Goodale’s serial successes include founding multiple independent agencies and growing them through client satisfaction to greater heights.
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Publicis and LiveRamp defend ‘neutrality’ in M&A deal
Omnicom and Stagwell have questioned the future independence of the data collaboration platform if it is acquired by the French agency giant.
APAC consumers more open to using AI-assisted purchasing: report
The Adobe AI & Digital Trends 2026 report also says India is most comfortable with AI agent interactions, Singapore is more cautious, while ANZ leads at identifying high-value use cases.
Why marketers are turning to ChatGPT and Claude to manage their e-commerce ads
What started out as a way to “chat with your data” is now becoming something much bigger.
Campaign360 wraps: See highlights
From AI-generated intimacy, to the big Clash of Perspectives debate, here's a sample of great takes from our two-day flagship event in Singapore.
Omnicom hit by 43% vote against John Wren’s $70 million pay deal
Majority of shareholders backed new pay policy for CEO.
What marketers can learn from Pokémon’s US$150 billion brand machine
As the brand marks its 30th anniversary, its feedback loop, experiential marketing, and retail strategy map how it built a fiercely loyal fandom that transcends generations.
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THEY SAY BAD PR IS BETTER THAN NO PR. THE SAME CAN’T BE SAID FOR TALENT.
Unlike A Bad Headline That Blows Over, The Wrong Talent Partnership or Ambassador Choice Can Haunt a Brand for Years
OPINIONS
The growing cultural convergence of China, Japan, and South Korea
Once a siloed hierarchy of markets, the explosion of travel between Shanghai, Seoul and Tokyo has created new forms of cultural fusion that smart brands are tapping into.
FIFA's biggest Asian sponsors can't watch the World Cup they're funding
With World Cup broadcast rights still unresolved in India and China, up to 2.8 billion fans could miss coverage—making the ROI for Asia’s FIFA sponsors harder than ever.
To all the men in advertising: please start showing up
You can’t be a male ally if you’re not in the room.
Livestreaming commerce is booming, but who's watching the claims?
It's become a performance goldmine, but live commerce is also a compliance minefield. As the channel scales and regulation catches up, who actually owns compliance risk?
AI is abundant now but judgment is such a luxury
After a Chinese court ruled that AI-driven layoffs and pay cuts are unlawful and tech adoption is a choice. Ramakrishnan Raja says the responsibility for that choice sits squarely with the CMO.
3 marketing lessons from the Coachella 2026 post-mortem
Why ‘method branding’ and fan service defined the festival’s most-searched year yet.
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Shareholders will tear us apart again
Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency industry apart, and why Publicis is the only one that can say no.
Can culture be decoded, or does it have to be felt?
Publicis’ Rish Gopal has spent eight years in Japan watching brands get culture wrong. He says the problem isn’t data but a lack of patience, and that the long game is the only one that works.