618
Jun 7, 2021
'No sale': Patagonia defies shopping festival fervour in China
'Buy less, demand more', the outdoor brand has proclaimed, in a contrarian tactic that has drawn attention amid the frantic discounting of the country's June ecommerce festival.
Jun 27, 2020
Will China’s shopping festivals save the luxury market?
To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts.
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