The theme for this year’s two-hour show is ‘quality consumption’, making the luxury industry a likely target.
Both companies are accused of having misled consumers through their marketing.
A look at which industries and brands may find themselves in defensive mode come Wednesday night, and how they should react.
BEIJING - The CCTV's '3.15' programme has made it a point to expose at least one electronics brand each year, and this year Nikon came under fire in the show, which aired Saturday evening. Australian dairy firm OzMilko and Singaporean bakery BreadTalk also received scrutiny.
BEIJING - Tomorrow's World Consumer Rights Day, referred to as '3.15' in China, is deemed a dangerous day for brands, simply because an annual TV exposé (unfair or otherwise) could affect how 1.3 billion consumers view them. Signs point strongly to online finance and e-commerce as industries that may be unhappy come tomorrow evening, according to sources.
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