2021 predictions

Jan 29, 2021

Omnichannel adtech, ecomm innovation, privacy and 5G: 2021 marketing trends

The pandemic has raised the stakes in digital marketing, requiring omnichannel strategies and more innovative approaches to ecommerce. Meanwhile, 5G will present new opportunities for personalisation and immersive experiences. Verizon Media's Rico Chan predicts the year ahead.

Jan 8, 2021

The year ahead for adtech: identity, efficiency and OTT

Campaign's soothsayers proved flawless in their predictions for 2020, despite the unexpected events of the year. Now, eight programmatic experts prophesize the biggest adtech trends for 2021.

Oct 15, 2020

Forrester 2021 predictions: Integration of marketing and CX, cloud to skyrocket, innovation to suffer

CMOs will embrace CX, loyalty programmes will be re-emphasised and media money will shift into retention methods, the firm's annual outlook predicts.