The pandemic has raised the stakes in digital marketing, requiring omnichannel strategies and more innovative approaches to ecommerce. Meanwhile, 5G will present new opportunities for personalisation and immersive experiences. Verizon Media's Rico Chan predicts the year ahead.
Campaign's soothsayers proved flawless in their predictions for 2020, despite the unexpected events of the year. Now, eight programmatic experts prophesize the biggest adtech trends for 2021.
Forrester 2021 predictions: Integration of marketing and CX, cloud to skyrocket, innovation to suffer
CMOs will embrace CX, loyalty programmes will be re-emphasised and media money will shift into retention methods, the firm's annual outlook predicts.
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