Legendary tight ends Rob Gronkowski, Tony Gonzalez, George Kittle and more star in the “Relax, it’s a blood test” initiative.
The brand is taking aim at the wealth gap, which they also call a health gap.
Bank's top global marketer will lead judging panel for sixth edition of awards.
Compensation policy will be voted on at AGM.
A delightfully ballsy campaign calling on Aussie men to join the “w@#kforce” and quite literally lend a hand to boost the nation’s dwindling sperm donor numbers.
Publicis Media’s Spark Foundry was the incumbent agency.
A definitive list of the 20 most influential marketing leaders in Indonesia.
When you think about the brands you truly love, that fondness is often based on shared memories with others.
As more global brands pursue a “glocal” strategy in China, such as selling majority stakes to local partners to speed up digital, product, and cultural localisation, the question now is what lessons multinationals can take from the past and apply to the future.
A slick design and a sharper editorial focus and with it, a renewed commitment to analysis-led journalism, alongside the launch of Asia Roars and Campaign Red.
BRAND HEALTH CHECK: Swiss sportswear challenger On is sprinting ahead in Asia with 94% sales growth and flagship expansions, but can its CloudTec innovation and community-driven hype convert into lasting loyalty?
A mother, marathoner, and Cannes-winning creative, the Publicis Groupe Japan group creative director finds meaning in balanced living.
The work from Flower Shop is ‘Wonderfully Unordinary.’
The live action and CGI animated Taika Waititi-directed spot anchors a full-blown takeover in support of the cola brand’s popular Pepsi Challenge revival.
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
To connect across the archipelago's widening economic divide, brands must shift to curating relevance over reach, Dentsu Indonesia's marketing leaders opine.
Campaign asked the holdcos about requirements to be in-office.
Spikes Asia director Melanie Speet shares insights on Spikes Asia Week 2026, looking ahead to the industry's future, championing emerging talent, and celebrating creative excellence.
EXCLUSIVE: Lee is the experiential agency’s first senior hire in Singapore as it builds the market into an Asia-Pacific hub.
Just as Europe is relearning that security cannot be bought on the fly, Ian Whittaker argues that slashing brand spend isn't fiscal discipline, it's corporate disarmament.
AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.
Inspired by a true story, RHB's latest ad traces how a small tailoring initiative has grown into a lifeline for women starting over.
With some brands allocating up to 40% of digital spend into influencer-led commerce, Vietnam is a useful case study in how social platforms, creators and sales have fully converged.
Bad Bunny’s halftime set will likely be heavy on Spanish. Duolingo is getting fans ready early with its owl mascot dressed for the part and airtime booked for Championship Sunday.
“It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is deciding who gets to judge creativity that is no longer human.
For the Year of the Horse, Lululemon returns with the third chapter of its ‘Be Spring’ campaign, led by a distinct star cast.
Based on 16.2 billion installs and 9.6 billion remarketing conversions, the report points to growing budget concentration in Southeast Asia as iOS and Android competition tightens.
Richard Glasson, former global chief executive of Hogarth, will oversee WPP Production.
Brands like Smoothie King are redefining 'comfort food' to prioritise nutrient transparency, capitalising on a 65% spike in 'protein washing' searches to win back health-conscious diners. Others are prioritising consumers using GLP-1s.
In her first interview since taking the APAC CEO role, Chung explains how generative platforms are changing crisis dynamics and why earned credibility will outweigh media spend.
We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults aged 18 and over.
In this interview, Motion Sickness partner and strategist Hilary Ngan Kee breaks down how empathetic humour helped the agency earn three Silver Spikes and Cannes Lions recognition.
In a climate of intense pressure to deliver immediate ROI, many companies are reacting by pivoting to "safe" short-term performance strategies. Following a turbulent 2025 marked by the scaling of AI and geopolitical uncertainty, the urge to "hunker down" and focus solely on the next click is stronger than ever.
The brand marks the season with a Tangma-inspired film led by Greg Hsu and Peking Opera artist Geng Qiaoyun.
The bleak-sounding app that has taken China by storm is a simple digital check-in tool for people living alone.
In AI-led marketing, trust beats targeting, says Resonant principal Ramakrishnan Raja.
Developed with WPP Open X, Coca-Cola’s Year of the Horse campaign casts Gen Z as cultural connectors, blending family traditions with contemporary formats.
Wong has spent over two decades at the shop and most recently led the Singapore office as president.
With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.
IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.
It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture and the media environment we’ve built for them.
Levi's, Publicis, INVNT, Mastercard, Tata Communications, H/Advisors, Lobby Hours, FedEx, Guzman y Gomez, Digital Turbine, PIABO Communications, AKQA, Singtel, Cheil Indonesia, Sqreem Technologies, Taylors Wines, GO Communications, and more, in our weekly collection of people moves and account news.
X’s pledge to limit access to Grok will not affect the Philippine government’s decision to block the chatbot, according to the acting head of the country’s cybercrime centre.
The hotly anticipated performance promises to have the world dancing—wherever they are.
The landmark move has been confirmed as the company claims users will be able to turn off or dismiss individual adverts.
BBDO will be relaunched in Hong Kong, with former DDB chief Andreas Krasser appointed chief executive of Omnicom Advertising Hong Kong.
The cohort makes up 22% of Hong Kong, commands HK$50 billion in spending, particularly across travel, entertainment and snacking, new Publicis research finds.
BRAND HEALTH CHECK: As the tea market turns into a price war, Heytea pushes back against 'involution' and bets on overseas growth to stay premium.
Agencies appointed as media and PR AORs following competitive pitch.
Cheil's creatives share how their bold campaign idea on tattoos resonated in Korea and what its Spikes recognition says about the power of unconventional storytelling.
X says it has a zero-tolerance approach to child sexual exploitation and non-consensual nudity.
YouGov finds strong lifts driven by holiday retail, sports sponsorship and experiential campaigns.
More tools, more content and more data aren’t the answer. In APAC, the brands that will win in 2026 are the ones brave enough to choose focus over frenzy, writes Shufen Goh.
Dentsu says it has made no announcements on its international business, after reports that talks to sell the unit have collapsed.
The combined agency will serve clients including OCBC Bank, Cathay Pacific, Canon and Singapore government bodies.
Nominate the women driving innovation and leadership across the industry; submissions close in March.
New deal will take fans 'behind the curtain and closer to the action than ever before,' Fifa secretary general Mattias Grafström said.
Brands are losing sight of what they're paying for in influencer spend in China, per R3.
Unilever, Hakuhodo, Netflix, Invnt, Virtue Asia, Moët Hennessy Diageo, FutureProof Group, WPP, Tim Ho Wan, Havas, Nielsen, DBS, Bench Media, and more, in our weekly collection of people moves and account news.
Xiaomi disciplined its PR chief and CMO after fan backlash on Weibo.
After more than two decades with the bank, Ngui will now focus fully on leading the DBS Foundation.
Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.
Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.
Pinterest has not yet announced a replacement.
BBH Singapore strings together a series of everyday traveller scenes that let the value reveal itself.
Networks continue to provide the plumbing, Darren Woolley writes, but the talent they trained runs the independent agencies marketers now call for creative magic.
The former Yum marketer will lead Kenvue's brands Johnson’s, Neutrogena, Listerine, Aveeno, Band-Aid, among others, in APAC.
South Korea’s ageing haenyeo still free-dive without oxygen for several hours—a real-time app from Cheil alerts nearby divers within seconds in medical emergencies.
Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.
Hub launches with four 'Super Agents'.
Stagwell will be offering demos at CES.
In the rush to automate, have we stopped thinking about thinking? And what AI is doing to our minds? Publicis' Laurent Thevenet implores.
Agencies should feel like an extension of the client team, not a service provider wheeled out for big moments.
RGA Singapore previously held the account.
Industry leaders do some crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.
A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech sector as AI giants consolidate power and reach.
It doesn’t take a seasoned detective to crack the latest case in the insurer’s long‑running series.
Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.
The CMO's MO: As generative AI transforms how people design, Canva's greatest challenge is keeping creativity human and meaningful. Zach Kitschke talks to Campaign about the values that propelled its rise into an indispensable resource.
YouGov unveils 2026 planning insights showing that luxury and budget travellers in Indonesia and Thailand differ sharply in their destination choices, planning habits, booking behaviours and advertising responsiveness, highlighting the need for brands to tailor strategies to each segment.
ByteDance has agreed to sell over 80% of TikTok’s US business in a deal designed to avoid a nationwide ban under the US divest-or-ban law.
In 'Waves of Will', a professional dancer living with ALS choreographs and performs a live dance via brainwave interface, courtesy of Dentsu Lab and NTT's visionary R&D partnership.
If the first round of creative work doesn’t hit the mark, it might not be the work that’s off—it might be the brief.
In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
Yes, you mostly come for the agency holding company news. But you can't resist a good brand backfiring story. Strategic planners took notice when a target was put on their backs. And nothing topped your obsession with Labubu this year. Here's a look back...
From mascots to IPs paired with food and cars, here's how global brands in China leveraged unconventional collaborations to win consumers' attention this year.
AKQA Tokyo is dissolved as a legal entity, to be merged with AKQA uka, the WPP agency's joint venture with Itochu, into a single entity known as AKQA Japan.
Audio recordings are turned into the ultimate witness.
Is commerce, not creativity, now the main engine of ad growth? This month’s blockbuster report from WPP Media shows retail media has overtaken linear TV in adspend in 2025. The report’s author explains what’s driving the shift.
Brands must make online safety and wellbeing central to how they engage with youths, opines Burson's Douglas Dew. Winning over young audiences now means leading with compliance and purpose.
From the historic sounds of Korea’s Liberation Day to improving women's hearing through hijab, to a new mayor's hope, top APAC creatives highlight the work that inspired them this year.
Karen Saltser says people crave objectivity and facts in a sea of opinionated news, as evidenced by recent revenue and subscriber growth.
TOP OF THE CHARTS: 'Involution', or business stagnation, looms large in Totem Media's 11th annual report, but with slightly more optimism from marketers as media costs edge higher and brand awareness gains importance.
TikTok's investments in the country appear beneficial for brand equity, while beverage brands Coca-Cola and M150 are seeing gains in the lead-up to major sporting events.
Asian brands are no longer chasing generic global gloss, according to the Eastfluence report. Asia CSO Emmanuel Sabbagh makes the case for marketers to embrace big emotions, intentional limits, and social codes as competitive advantages for Asia, not creative constraints.