At the core of why events exist, attendees want to come away with something valuable. So much of that value is tied to the content being put out, how thoroughly it’s been researched, how effectively it’s being delivered, and ultimately, how it can drive change.
Amidst the flashing lights and snazzy tech, content is still the determining factor with the ability to shift paradigms and push boundaries across a multitude of industries. Years down the road, it’s content that’ll impact lives and make a difference in communities, as idealistic as it sounds.
In our cover story, we study the critical important of content and how it can be seamlessly tied into other elements such as design and tech. As much as we stress on the role of content, events are a multi-faceted concept and is more than the sum of its parts.
But what’s content without understanding what works for different types of attendees? Learn about how science – in the form of biometrics and facial recognition – is quickly taking over post-event surveys and feedback forms.
In tune with our theme of generating innovative ideas as content, we also look at hackathons as a rising event format. While it’s an ideal way for brands to troubleshoot and develop creative content, learn why it’s not quite as rosy for participants and developers.
Artificial intelligence is inescapable in the industry, and this month, we look at how it’s allowing corporate travel management and clients to more easily source for products, effectively improving the traveller experience.
In our Creativity section, read about how indigenous culture is inspiring meetings and events. Supported by successful case studies, we look beyond CSR initiatives and incentives to study why meetings can benefit from incorporating the core values of indigenous tribes.
Surekha Ragavan, editor, Campaign Events Impact (CEI)