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AAMI gamifies road safety to encourage safe driving
aami leo australia By Staff Reporters

The insurer’s latest campaign rewards safe drivers in a national competition where good habits on the road wins.

AAMI targets 'athletes in the making' in insurance campaign
aami ogilvy By Ad Nut

The unique challenge of kids pretending to be their favourite sports heroes is accurately and endearingly captured in this film by Ogilvy Australia.

Ogilvy finds humour in a nation’s quirks for new AAMI spot
aami ogilvy By Ad Nut

AAMI's latest campaign celebrates the unique aspects and hurdles of the land down under, set against the prose of iconic Aussie poem ‘My Country’.

Fun AAMI ad shows how expensive bargains can be
aami australia ogilvy By Ad Nut

The Australian insurer and Ogilvy demonstrate 'bargain regret' with a number of funny examples, including a re-creation of a famous Buster Keaton stunt.

AAMI's geo-targeted ads keep drivers safe via Spotify
aami australia music spotify By Ad Nut

If you can get used to the feeling of being watched, this clever campaign by AAMI and Ogilvy Melbourne may hold huge potential for road safety.

Living-room dramas with goofy dads never get old
aami By Ad Nut

TV rooms become the settings for surprising events in new spots for AAMI and Ikea, by Ogilvy and The Monkeys, respectively.

Klepto cats and karate kids: AAMI's winning formula continues to deliver

aami australia ogilvy By Ad Nut

With Ogilvy Melbourne, the brand keeps on making insurance fun.

Boas, bling and nan caves: AAMI remains 'Not very insurancey'

aami ad nut australia ogilvy By Ad Nut

The AAMI girls spring to the rescue in the company's latest zany videos.

Auto insurer app-ifies driving practice, 'because 2017'
aami ad nut By Ad Nut

With Ogilvy Melbourne, AAMI introduces an app for young drivers to track their practice progress.

Captain Risky versus Neil and Gaz: A tale of two insurance campaigns
aami budget direct By Matthew Miller

AUSTRALIA - Auto-insurers Budget Direct and AAMI square off with new campaigns that use humour to target Australian drivers. While one company showcases risky, jet-powered behaviours, the other focuses on a race where speeds don't even exceed 40 kilometres per hour.

Is AAMI throwing its brand equity out with the bath water?
aami By Matthew Miller

AUSTRALIA - The line between achieving 'cut through' with edgy creative and grossing out your audience gets tested in a new TVC from Australian auto insurer AAMI and Ogilvy Melbourne.

CASE STUDY: Rhonda & Ketut's three-year love story for AAMI
aami australia ogilvy By Matthew Miller

How insurance company AAMI and Ogilvy Melbourne capitalised on a campy love story that caught Australians' fancy.

AAMI’s new ad lends a twist to Rhonda and Ketut’s love affair

aami By Sophie Chen

SYDNEY - Rhonda and Ketut’s love affair continues, as AAMI has launched a new campaign for its safe driver rewards product.

AAMI promotes safe driving with embarrassing '80s hair, decisions
aami australia ogilvy video By Staff Reporters

MELBOURNE - Auto insurer AAMI is reminding parents that they didn't always exhibit good judgment in a campaign promoting a safe-driving course for beginning drivers.