IN PHOTOS: TBWA's Digital Arts Network SL\ICE event

Che Tamahori, managing director of TBWA's Digital Arts Network, Auckland, talked about the ROI of user experience

Jason Kuperman, VP of Omnicom Digital Asia Pacific, India, Middle East & Africa, Omnicom Group Inc., discussed how to create brand utility in the digital world

Luke Eid, head of digital, TBWA's Digital Arts Network, Hong Kong, talked about building mobile brand platforms

Nick Smith, global partner manager of digital marketing APAC, Adobe Systems, spoke on how to use modern platforms to create personalised experiences

Panel discussion: Measuring ROI in the digital space

Philip Brett, president of TBWA Asia Pacific (South and Southeast Asia), gave welcome address

Ricardo Diaz, director of creative technology, TBWA's Digital Arts Network, Los Angeles, talked about moving from designing things to building things

Speakers and panelists

Steven Watson, director of digital strategic planning, Digital Arts Network, Singapore, spoke on real time research and optimisation

Tuomas Peltoniemi, head of Digital Arts Network, Singapore