Top 1000 Brands is a celebration of the brands that are most responsive, agile and attentive to the regions’ many social, linguistic and cultural nuances. As a result, these are the brands that resonate most strongly with the regions’ consumers.
Presented by Campaign Asia-Pacific and Nielsen, this year’s Top 1000 Brands report
and regional event return to Singapore with our annual Top 1000 Brands Breakfast Briefing on 6 September.
The event, an interactive breakfast briefing, attracts the region’s most noteworthy brands to display how they have effectively created such strong positive impressions on their consumers, and leveraged this sentiment to make them among the most competitive brands in the world.
This year, we focus on how brands are becoming culture in the experience-first era. Proactive brands will adapt to cultural nuances well and really listen to their socially-conscious customers. Internally, they will be inclusive and champion diversity. What happens inside, ripples externally and there's nowhere for brands to hide in 2019. Those winning, are those who align internal company culture with external brand values; whose purpose is purposeful and whose customer experience strategy becomes core.
Join us for an unparalleled time of learning and celebration with the best performing brands across Asia. We’ll look at the latest innovations that enable deeper, more meaningful marketing, the rise of brand activism, how the top brands assess loyalty and what the industry leaders do to ensure brand safety online.
A brand-centric event with highly engaging sessions hosted by the best minds in marketing from across Southeast Asia
Understand what tools and insights the leading brands are implementing to create a memorable user experience for the consumer
Learn what is required of a brand to become a champion of authenticity
Discover the key factors that distinguish a Top 1000 Brand from the rest
08.20 Registration, breakfast and morning networking
09.00 Campaign Asia-Pacific's opening remarks
Faaez Samadi, Southeast Asia Editor, Campaign Asia-Pacific
09.05 The Nielsen Report: Who's up, who's down?
In this opening session, Campaign Asia-Pacific and Nielsen look at some of the key results from this year's Top 1000 Brands, including brands that are winning at mobile friendliness and brand loyalty. What brands are integrating mobile into daily lives, localising experiences and showing their true personality? What do this year's results show abut consumer brand loyalty and the aspirations of Asian consumers?
Robert Sawatzky, Head of Content, Campaign Asia-Pacific
Garick Kea, Executive Director, Consumer Insights, Nielsen Singapore
09.35 Brands in the social spotlight
Social media conversations are rife with clues about consumers' attitudes towards brands, giving brands unprecedented ability to track customer journeys and fine-tune experiences in real time. This keynote analyses the social activity of the top 100 and explores how key trends in online discussions have affected brand love.
09.45 How Google builds brand love
APAC has experienced unprecendented digital acceleration and has become the most advanced digital economy in the world, with 50% of global internet users now living in the region. Many of them are being exposed to the internet for the first time and are referred to as the Next Billion Users.
Google's Sapna Chadha shares five principles on how Google builds brand love among APAC's diverse set of users. From Google Maps to Google Duo and how they creatively use influencers and social to build product advocates.
Sapna Chadha, Director of Marketing SEA & India, Google
10.15 Networking break and refreshments
10.40 Brands becoming culture
In 2019, brands must wear their heart on their sleeve. Proactive brands adapt to cultural nuances and really listen to their socially-conscious customers. Internally, they are inclusive and champion diversity. What happens inside, ripples externally, and there's nowhere for brands to hide in 2019. Those winning are those who align internal company culture with external brand values, whose purpose becomes purposeful and whose customer experience strategy becomes core.
In this panel discussion, we dissect the opportunities for brands and their future in shaping culture.
Faaez Samadi, Southeast Asia Editor, Campaign Asia-Pacific
Haruna McWilliams, Senior Vice President of Strategy, Essence
Kaveri Khullar, Marketing Director SEA, Mastercard
Joël Céré, Co-founder, Flying Fish Lab
11.10 Old brand, new approach
Mondelez's senior marketing director of innovation takes us through how Oreo integrates the brand seamlessly with play and what that means for Chinese consumers. From a regional strategy perspective, how are Oreo disrupting in APAC with their latest launch and becoming an integral part of culture with local consumers?
Pamela Goldberg, Senior Marketing Director, Innovation, Biscuits, Mondelez
11.35 New approaches for stronger brand purpose and improved marketing performance
As brands face increasing pressure to listen to their consumers and demonstrate shared purpose inside and out, there is a desire from many agencies to bring more creative thinking to the table and become a core part of culture-shaping for their clients.
In this fireside chat, we ask one of the leading agencies from this year's shortlisted AMP marketer/agency partnerships, to share their secrets and experiences. We look at creative and fresh approaches and what the experience-first future will bring for brands.
Richard Bleasdale, Managing Partner APAC, The Observatory International
Daniel Barnes, Founder & Partner, BC&F Dentsu
11.55 AMP Awards
12.00 Campaign Asia-Pacific's closing remarks
2018 Attending Brands
For more information regarding the event programme, please contact:
Senior Conference Producer
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