Digital Marketing Workshop Series: How to Build a Content & Customer Journey Strategy

How to Build a Content & Customer Journey Strategy provides a knowledge boost on the essential skills needed to generate consumer insights, position your content, and integrate your digital channels.

The one-day virtual workshop will show you how to get very specific key consumer insights, how to create engaging content, and formulate your ideas so your whole team will be on the same page.

What you'll cover:

• Content Marketing Strategy – the strategy and shortcut to success
• How to craft content marketing that your consumers will highly value
• Successful content marketing examples and case studies
• How to generate feed-stopping content marketing headlines
• How to extend the lifetime value of your content with 7 different techniques
• Customer journey mapping overview
• Why marketers must have a customer journey in 2021
• Consumer journey mapping templates for participant leverage
• Consumer journey exercise and application
• How to integrate your content and customer journey strategies

More workshops from Digital Marketing Workshop Series:

• How to Build Compelling Content for Social & Digital Channels - 1 Day Workshop. May 20^th
• Digital Paid Media Management Masterclass - 1 Day Workshop. June 10^th
• In-House SEO Strategies for Marketing Teams and Agencies - 1 Day Workshop. June 29^th
• Strategic Digital Marketing in 2021 - 1 Day Workshop. July 7^th

Visit Digital Marketing Workshop Series website for more details of the 6 curated workshops.

For content enquiries, please contact Russell Easther at [email protected] or +61 (0)439 694 541.

For registration enquiries, please contact Iris So at [email protected] or +852 3175 1911 and Sarah Cheung at [email protected] or +852 2122 5230.