by Staff Reporters | Campaign Asia

Staff Reporters

Nestlé China picks Dentsu for US$300 million media account

Marketing

1 day ago

Nestlé China picks Dentsu for US$300 million media ...

Mindshare has now lost the Nestlé account in China, after it was dropped from the client roster in Singapore and Malaysia in 2018.

Calvin Klein taps former Starbucks marketer as global CMO

Marketing

1 day ago

Staff Reporters

Calvin Klein taps former Starbucks marketer as ...

Linh Peters replaces Marie Gulin-Merle who vacated late last year to join Google.

Crash Course: How to plan and buy OOH in APAC

Advertising

1 day ago

Staff Reporters

Crash Course: How to plan and buy OOH in APAC

Out-of-home advertising has evolved enormously over recent years from static billboards to digital screens, automated trading and data-driven solutions. Find out what the future of this fast-growing medium holds.

Marketing

2 days ago

Staff Reporters

With marketing budgets cut, CMOs demand more ...

EXCLUSIVE RESEARCH: According to CMO Outlook by R3 and Campaign Asia-Pacific, marketers demand more proactiveness from agencies, even as they seek more ways to measure effectiveness of their work.

Digital

2 days ago

Staff Reporters

Hakuhodo acquires stake in UK digital transformation...

The Japanese holding company has the option to increase its 25% equity stake in Public Digital to a majority interest in the future.

Digital

3 days ago

Staff Reporters

Netflix drives digital video uptick in APAC, but ...

Netflix is expected to continue to build its dominance in APAC through to 2024, but its growth plateaued in most markets in 2019—besides India, which will peak this year.