Mindshare has now lost the Nestlé account in China, after it was dropped from the client roster in Singapore and Malaysia in 2018.
Linh Peters replaces Marie Gulin-Merle who vacated late last year to join Google.
Out-of-home advertising has evolved enormously over recent years from static billboards to digital screens, automated trading and data-driven solutions. Find out what the future of this fast-growing medium holds.
EXCLUSIVE RESEARCH: According to CMO Outlook by R3 and Campaign Asia-Pacific, marketers demand more proactiveness from agencies, even as they seek more ways to measure effectiveness of their work.
The Japanese holding company has the option to increase its 25% equity stake in Public Digital to a majority interest in the future.
Netflix is expected to continue to build its dominance in APAC through to 2024, but its growth plateaued in most markets in 2019—besides India, which will peak this year.
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