by Staff Reporters | Campaign Asia

Staff Reporters

6 hours ago

In a tough year, Havas Media loses focus

AGENCY REPORT CARD: Here’s how Havas Media survived a challenging year in 2020, with top management departures and slowing business.

These 20 ads were the most effective of 2020: Kantar

Advertising

6 hours ago

Staff Reporters

These 20 ads were the most effective of 2020: Kantar

Heineken's 'Cheers to all' takes the top position and APAC work gets two mentions on the list of 2020's most effective ads, compiled from 10,000 contenders by Kantar's Link pre-testing solution.

Advertising

1 day ago

Staff Reporters

Grab and Gojek reveal Ramadan campaigns

Two delivery giants in the region kick off the holy month with unconventional films.

Digital

1 day ago

Staff Reporters

A disjointed Wavemaker reinvents itself

Despite being only three years old, Wavemaker was in need of a revamp when global CEO Toby Jenner joined at the end of 2019. It hadn't established a strong identity and its performance was weighted in a few strong markets. Did it manage to rebalance in 2020?

Digital

2 days ago

Staff Reporters

Reprise places bets on India hub

AGENCY REPORT CARD: As Reprise looked to increase its performance chops and deliver greater consistency of work for clients, it placed its bets on India. Nearly half of its staff are now based in the market. But was this a growth strategy or a cost-cutting exercise?

Move and win roundup: Week of April 12, 2021

Advertising

2 days ago

Staff Reporters

Move and win roundup: Week of April 12, 2021

L'Oréal, TotallyAwesome, Dstnct, Singapore Chinese Cultural Centre, Appnovation, Citrine One Malaysia, Signature Market, InMoment, SCMP, Amplified Intelligence, Red2 Digital Solutions, Asia PR Werkz and more to come, in our weekly collection of people moves and account news.