Despite being only three years old, Wavemaker was in need of a revamp when global CEO Toby Jenner joined at the end of 2019. It hadn't established a strong identity and its performance was weighted in a few strong markets. Did it manage to rebalance in 2020?
AGENCY REPORT CARD: As Reprise looked to increase its performance chops and deliver greater consistency of work for clients, it placed its bets on India. Nearly half of its staff are now based in the market. But was this a growth strategy or a cost-cutting exercise?
L'Oréal, TotallyAwesome, Dstnct, Singapore Chinese Cultural Centre, Appnovation, Citrine One Malaysia, Signature Market, InMoment, SCMP, Amplified Intelligence, Red2 Digital Solutions, Asia PR Werkz and more to come, in our weekly collection of people moves and account news.