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Women to Watch 2024: Margaret Key, MSL
As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.
Agency Report Card 2024: Assembly
Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.
Agency Report Card 2024: OMD
OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.
Agency Report Card 2024: PHD
With robust retention rates in 2024 and an expanding presence in China, PHD had a league-topping year. But with new business wins on the slow and an impending merger, it remains to be seen how the agency can overcome incoming challenges.
Agency Report Card 2024: Publicis Media
Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.
Agency Report Card 2024: TBWA
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
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