by Staff Reporters | Campaign Asia

Staff Reporters

2 days ago

Campaign Crash Course: What makes a successful ad ...

Ad verification can help advertisers reduce wastage, ensure brand safety and avoid fraud. But it's not as simple as turning it on and hoping for the best. What's the best strategy to ensure return on investment?

Vivaldi's Four Seasons reimagined for 2050 with climate data

2 days ago

Staff Reporters

Vivaldi's Four Seasons reimagined for 2050 with ...

INSPIRATION STATION: AKQA and Jung von Matt incorporate weather data and forecasting into Vivaldi's renowned score to make the impact of climate change audible for symphonygoers.

SEA ecommerce companies not immune to gender gap

Marketing

Jan 11, 2021

Staff Reporters

SEA ecommerce companies not immune to gender gap

TOP OF THE CHARTS: The most popular ecommerce platforms have an overall 60:40 gender split in leadership positions, but the ratio worsens to nearly 70:30 at the C-level, according to a report from iPrice.

Move and win roundup: Week of January 11, 2021

Advertising

Jan 11, 2021

Staff Reporters

Move and win roundup: Week of January 11, 2021

News from Ampverse, Essence, Mindshare Australia, M&C Saatchi Sport and Entertainment, Hong Kong Fire Services Department, Weber Shandwick, Havas Group Greater China, GroupM Hong Kong, AIA Singapore, Bravery Communications, Neon Leaders, Dentsu Hong Kong, Gusto Luxe, PHD, Publicis Groupe, L'Oreal, The Civil Aviation Authority of Singapore, Epsilon and more, in our weekly collection of people moves and account wins.

Marketing

Jan 8, 2021

Staff Reporters

Monolith marketing

INSPIRATION STATION: In India, air cooler-maker Symphony leverages global intrigue around these sculptures to promote discussions about nature and sustainability.