The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?
See the full winner list, including the Grand Prix awards, campaign awards in the media and product-sector sections, the digital media owners awards, and the people/company awards.
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Heineken's 'Cheers to all' takes the top position and APAC work gets two mentions on the list of 2020's most effective ads, compiled from 10,000 contenders by Kantar's Link pre-testing solution.
Two delivery giants in the region kick off the holy month with unconventional films.
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