Robert Clark

Mar 15, 2016

Micro segments: Connecting via niche online platforms

Brands and marketers are joining special-interest online communities to get close to customers and drive conversation.

Oct 21, 2015

Time is money: Getting the measure of video

With online video eating up an increasing portion of ad budgets, the race is on to develop better metrics of audience impact.

Oct 6, 2014

Wearable devices: The next great frontier

Privacy issues aside, gold mine of data from personal, GPS-linked gadgets may forge a brave new world of targeted marketing.

Sep 11, 2014

China pushes MNCs to deliver more

ASIA's TOP 1000 BRANDS: As consumers become ever more discerning, so local brands increase the level of competition with more sophisticated products.

Jul 7, 2014

Toy stories: Agencies invest in tech innovation

Some have started their own technology labs, others have launched incubators for startups to develop non-client sponsored ideas.

Mar 7, 2014

SEM helps brands to minimise the damage

New tools allow companies to position themselves ahead of controversies and to respond to them when they erupt in real time.