Matthew Godfrey

Spikes Asia 2014: Creativity is efficiency
Sep 9, 2014
Matthew Godfrey

Spikes Asia 2014: Creativity is efficiency

It is high time for the industry to escape the bunker of mediocrity and unite behind the virtuous spiral of highly creative work.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AKQA brings in Nobuhiro Arai as its new Tokyo ECD

1 AKQA brings in Nobuhiro Arai as its new Tokyo ECD

James Hawkins steps down as PHD APAC CEO

2 James Hawkins steps down as PHD APAC CEO

Dentsu China's new CEO on transformation, talent, and looking beyond borders

3 Dentsu China's new CEO on transformation, talent, and looking beyond borders

Pepsi unveils new logo and identity; colours 120 markets in electric blue

4 Pepsi unveils new logo and identity; colours 120 markets in electric blue

2024 Event Marketing Awards winners revealed

5 2024 Event Marketing Awards winners revealed

WPP's internal whistleblower reports rose by 64% in 2023

6 WPP's internal whistleblower reports rose by 64% in 2023

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

7 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

8 ‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

9 Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract