Lilian Li

Jun 11, 2021

Shifting sands: Masculinity in China

There's a growing tension in China between the freedom men are allowed in their physical appearance and a more restrictive view of what masculinity means. Brands could go much further in exploring this space, according to two strategists from Yuzu Kyodai.

Feb 8, 2021

Young Chinese increasingly ask, 'Why get married, ...

Marketers hoping to build engagement among young people in China need to be aware of a seismic shift in their attitude toward engagements, according to a strategist from Yuzu Kyodai.