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Let's make potato trading great again!
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May 8, 2019

Let's make potato trading great again!

An allegory to help you grasp the importance of the IAB's sellers.json and OpenRTB Supply Chain Object.

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The last-click conundrum
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Apr 24, 2017

The last-click conundrum

Millions of dollars in spending on app advertising depends on last-click attribution, a model which has issues. But should it be finessed or replaced?

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